# 70 Sustainability: A Strategic Advantage, (Not Just a Cost), with Sathpal Singh and Jo Masraff
December 3, 2025
It’s time that we reframe sustainability as a criterion for success, not just a checkbox on a regulatory report.
And on today’s episode of Green IO, Gaël is joined Jo Masraff and Sathpal Singh, two domain experts who demonstrate how changing our approach to sustainability can be a key difference maker for businesses across any industry. Jo and Sath also discuss the key findings from the recent Digital Product Sustainability Pulse Report, along with what they’ve seen in the field first hand, and (realistic) hopes for the future.
It’s time that we reframe sustainability as a criterion for success, not just a checkbox on a regulatory report.
And on today’s episode of Green IO, Gaël is joined by Jo Masraff and Sathpal Singh, two domain experts who demonstrate how changing our approach to sustainability can be a key difference maker for businesses across any industry. Jo and Sath also discuss the key findings from the recent Digital Product Sustainability Pulse Report, along with what they’ve seen in the field first hand, and (realistic) hopes for the future.
Other topics that Gaël, Jo & Sath discuss include:
- Sustainability as a strategic business advantage
- The need to look beyond compliance and regulation
- Why long-term thinking leads to market opportunities
- How businesses can start making meaningful change
- And how the Agile framework fits into all of this
Plus much more.
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Connect with Jo & Sath:
- LinkedIn: https://www.linkedin.com/in/joanna-masraff
- LinkedIn: https://www.linkedin.com/in/sathpal
- Green PO: https://www.linkedin.com/company/green-po/
Connect with Gaël and Green IO:
- Green IO - Podcast and conferences for responsible technologists
- https://greenio-podcast.slack.com
- Green IO - YouTube
- https://www.gaelduez.com
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Referenced in this episode:
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