#72 Green IO Paris 2025: Making Sustainability Easy to Discover with Chris Adams
January 27, 2026
Sustainability data isn’t just for the marketing department - it’s becoming an increasingly important element for regulatory compliance.So how easy is it for your business to report and that information?On today’s special episode (recorded live at Green IO Paris), Gaël is joined by Chris Adams, Director of Tech and Policy at the Green Web Foundation. He’s here to tell us about carbon.txt, a new tool from the GWF that aims to make sustainability data transparent, easy to share and verify. Hopefully this can spark few conversations around new norms for digital sustainability.
Sustainability data isn’t just for the marketing department - it’s becoming an increasingly important element for regulatory compliance.So how easy is it for your business to report and that information?On today’s special episode (recorded live at Green IO Paris), Gaël is joined by Chris Adams, Director of Tech and Policy at the Green Web Foundation. He’s here to tell us about carbon.txt, a new tool from the GWF that aims to make sustainability data transparent, easy to share and verify. Hopefully this can spark few conversations around new norms for digital sustainability.
Gaël and Chris also discuss:
Gaël and Chris also discuss:
- What it now means to be a responsible technologist
- Why data transparency matters for sustainability
- Incentivising Big Tech to change (for good)
- The thinking behind Carbon.txt
And much, much more.
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If you’re listening to this, be sure to check out the full video version on Spotify or YouTube, at the links below.
❤️ Like and subscribe so that you never miss an episode.
📧 Each month our readers get carefully curated news on digital sustainability, packed with exclusive Green IO content. Subscribe to the Green IO newsletter: https://newsletter.greenio.tech
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🎁 Our sponsor’s gift! With the code GREENIO26 Resilio grants you access to test ResilioDB for 90 days (incl. 50 API calls, 50 webpage requests and the full access to the documentation).
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Connect with Chris Adams:
📣 Green IO Conferences are back in 2026. Get early bird tickets and apply to speak: https://greenio.tech/conferences
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🎁 Our sponsor’s gift! With the code GREENIO26 Resilio grants you access to test ResilioDB for 90 days (incl. 50 API calls, 50 webpage requests and the full access to the documentation).
---
Connect with Chris Adams:
Connect with Gaël and Green IO:
- https://greenio.tech
- https://greenio-podcast.slack.com
- https://www.youtube.com/@greenio877
- https://www.gaelduez.com
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Referenced in this episode:
Referenced in this episode:
- Carbon.txt: https://www.thegreenwebfoundation.org/tools/carbon-txt/
- Omnibus directive: https://eur-lex.europa.eu/eli/dir/2019/2161/oj/eng
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