Green IO
Streaming, Networks and Sustainability, with Dom Robinson | #74
February 24, 2026
Does it really make sense to measure carbon per gigabyte? Or should we be adapting our sustainability metrics to focus on more meaningful elements of the digital streaming supply chain? Here to discuss many common misconceptions around network energy consumption, is Dom Robinson. Dom is the founder and CSO at Greening of Streaming, an organisation brining together tech providers and media companies with the aim of reducing our environmental impact. He’s steadfast in his belief that we can better engineer and design digital networks to achieve that goal, without hindering speeds, availability or the overall user experience. From radio to streaming, Dom provides an easy to follow, insider’s guide to the different types of digital networks, and how they consume energy. He also shares insights on how we can better scale our networks and why Big Tech’s digital sustainability efforts are often profit-driven.
Does it really make sense to measure carbon per gigabyte?

Or should we be adapting our sustainability metrics to focus on more meaningful elements of the digital streaming supply chain?

Here to discuss many common misconceptions around network energy consumption, is Dom Robinson. Dom is the founder and CSO at Greening of Streaming, an organisation brining together tech providers and media companies with the aim of reducing our environmental impact. He’s steadfast in his belief that we can better engineer and design digital networks to achieve that goal, without hindering speeds, availability or the overall user experience.

From radio to streaming, Dom provides an easy to follow, insider’s guide to the different types of digital networks, and how they consume energy. He also shares insights on how we can better scale our networks and why Big Tech’s digital sustainability efforts are often profit-driven.

Gaël and Dom also discuss:

◼️ Retiring the mantra of ‘use less data to save the planet’
◼️ Do modern networks really use less power?
◼️ How much impact will ‘AI’ have on networks?
◼️ Attribution model vs consequential analysis
◼️ More efficient network design

 And much, much more.

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Connect with Dom Robinson:

◼️ LinkedIn: https://www.linkedin.com/in/domrobinson/
 
Connect with Gaël and Green IO:

◼️ Website: https://greenio.tech
◼️ YouTube: Green IO
◼️ Slack: https://greenio-podcast.slack.com
◼️ Gaël: https://www.gaelduez.com

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Referenced in this episode:

◼️ Paper: Position Paper on AI in Streaming Sustainability
◼️ Article: The carbon footprint of streaming video: fact-checking the headlines – Analysis - IEA
◼️ Article: Factcheck: What is the carbon footprint of streaming video on Netflix? - Carbon Brief
◼️ Article: The Shift Project a-t-il vraiment surestimé l’empreinte carbone de la vidéo en ligne ? - The Shift Project
◼️ Interview: The Impact of AI on the Network 
◼️ Talk: The Internet is getting emptier; that's a sustainability problem by Romain Jacob (Green IO Paris 2025)

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